01
Decide now
A supportive path for moments when the user feels hungry, stressed or unsure what to choose.
Home
→Help me decide
→Decision question
→Suggestion
→Save or retry
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
NOURISH
Project description
Project description
Nourish is a mobile app designed to support people who struggle with everyday food decisions. The experience reduces choice overload and offers calm, simple guidance based on the user’s current needs, mood and energy level.
Nourish is a mobile app designed to support people who struggle with everyday food decisions. The experience reduces choice overload and offers calm, simple guidance based on the user’s current needs, mood and energy level.
Role:
Role:
UX/UI Design, User Research, User Flow, Prototyping
UX/UI Design, User Research, User Flow, Prototyping
UX/UI Design, User Research, User Flow, Prototyping
Type
Type
Mobile App / UX/UI Case Study
Mobile App / UX/UI Case Study
Mobile App / UX/UI Case Study
Year:
Year:
2025
2025
2025
A calmer way to decide what to eat
A calmer way to decide what to eat
Nourish was created for moments when users feel hungry, tired or overwhelmed and do not know what to choose. Instead of showing endless recipes, the app provides a small number of supportive options and helps users move forward without pressure.
Nourish was created for moments when users feel hungry, tired or overwhelmed and do not know what to choose. Instead of showing endless recipes, the app provides a small number of supportive options and helps users move forward without pressure.
THE PROBLEM
Too many choices can make a simple decision feel overwhelming.
When users feel tired, stressed or emotionally overwhelmed, deciding what to eat can become another demanding task. Browsing long lists of recipes often increases frustration instead of helping.
01
Decision fatigue
Mental energy is already low. Even small decisions can feel difficult.
02
Choice overload
Too many options create confusion and make it harder to act.
03
Emotional context
Hunger, stress and low mood shape what users need in the moment.
Users did not need more options.
They needed fewer, more relevant choices.
They needed fewer, more relevant choices.
RESEARCH INSIGHTS
What users actually needed
Interviews showed that the difficulty was not a lack of food ideas. Users struggled most when they were tired, stressed or overwhelmed by too many possibilities.
01
Quick guidance
Users wanted a small number of clear suggestions instead of browsing long lists of recipes.
02
Less pressure
Too many options made everyday food decisions feel more stressful and demanding.
03
Emotional support
Mood, energy level and stress strongly influenced what users wanted to eat.
“
When I’m tired, even deciding what to eat feels like another task.
Interview participant
The solution was not to give users more ideas.It was to make the next choice feel easier.
RESEARCH INSIGHTS
What users actually needed
Interviews showed that the difficulty was not a lack of food ideas. Users struggled most when they were tired, stressed or overwhelmed by too many possibilities.
01
Quick guidance
Users wanted a small number of clear suggestions instead of browsing long lists of recipes.
02
Less pressure
Too many options made everyday food decisions feel more stressful and demanding.
03
Emotional support
Mood, energy level and stress strongly influenced what users wanted to eat.
“
When I’m tired, even deciding what to eat feels like another task.
Interview participant
The solution was not to give users more ideas.It was to make the next choice feel easier.
USER FLOW
Mapping the main paths through the experience
The app was structured around three core needs: making an immediate food decision, planning meals in advance and browsing ideas for inspiration.
02
Plan ahead
A structured flow for planning meals and creating a practical grocery list.
Home
→Plan my meals
→Select meal slot
→Browse ideas
→Add to planner
03
Find inspiration
An exploratory path for users who want direction without making an immediate decision.
Home
→Get inspiration
→Browse categories
→Select meal
→View details
COMPLETE STRUCTURE
Full application flow
The detailed diagram maps the relationships between decision support, meal planning, inspiration and navigation.
Open full diagram ↗
USER FLOW
Mapping the main paths through the experience
The app was structured around three core needs: making an immediate food decision, planning meals in advance and browsing ideas for inspiration.
01
Decide now
A supportive path for moments when the user feels hungry, stressed or unsure what to choose.
Home
→Help me decide
→Decision question
→Suggestion
→Save or retry
02
Plan ahead
A structured flow for planning meals and creating a practical grocery list.
Home
→Plan my meals
→Select meal slot
→Browse ideas
→Add to planner
03
Find inspiration
An exploratory path for users who want direction without making an immediate decision.
Home
→Get inspiration
→Browse categories
→Select meal
→View details
COMPLETE STRUCTURE
Full application flow
The detailed diagram maps the relationships between decision support, meal planning, inspiration and navigation.
Open full diagram ↗
CORE EXPERIENCE
Three ways to support everyday food decisions
Nourish responds to different levels of energy and certainty. Users can ask for immediate support, plan ahead or browse a smaller, calmer set of ideas.
01
Help me decide
A guided path for moments when the user feels tired, hungry or overwhelmed and needs a clear next step.
02
Plan my meals
A lightweight planning flow that turns selected meals into a practical and easy-to-follow grocery list.
03
Get inspiration
A calm library organised around needs, mood and energy instead of endless recipe categories.
VISUAL SYSTEM
A calm visual language designed to reduce pressure
Soft contrast, restrained colour and generous spacing create an interface that feels supportive rather than demanding.
TYPOGRAPHY
Primary typefaceInter
Everyday choices
can feel easier.
can feel easier.
Display
Calm guidance
64 / 64Heading
Help me decide
36 / 39Body
Clear, supportive information that remains easy to scan.
16 / 25Caption
Supporting context and labels
12 / 17Button
That works
15 / 18COLOUR PALETTE
Soft PeachRGB(217, 160, 149)
Warmth and support
Sage GreenRGB(170, 183, 155)
Calm and balance
Warm CreamRGB(247, 244, 240)
Primary surface
Muted BeigeRGB(221, 213, 202)
Neutral structure
Soft BlueRGB(185, 209, 207)
Gentle contrast
CharcoalRGB(37, 37, 37)
Primary text
UI COMPONENTS
Small interactions with clear visual feedback
The component system uses subtle changes in colour, contrast and position to communicate state without adding visual noise.
01
Button states
The primary action confirms the user’s choice with a short state change instead of introducing another screen.
Default
Pressed
Success
Disabled
LIVE INTERACTION
Click the button to preview the confirmation state.
Secondary actions
Lower-priority actions remain visible without competing with the main decision.
Preference control
Optional settings are explained in context, rather than presented as an isolated switch.
Category card
Colour and iconography help users distinguish categories without relying on heavy imagery.
♡
Light & FreshEasy meals that feel bright
→
Tags and chips
Compact labels make ingredients and preferences easier to scan.
ComfortLight & FreshPantryNo-Cook
Bottom navigation
The active area is indicated with a soft background rather than a high-contrast highlight.
Home
Decide
Plan
Profile
PROTOTYPE IN ACTION
From uncertainty to one clear next step
Two short flows show how Nourish supports the user from the first moment of uncertainty to a practical meal plan.
Decide→Choose→Plan
01
GUIDED DECISION
Finding one manageable option
A short sequence of questions helps the user move from uncertainty to one clear meal suggestion.
02
PLANNING
Turning the choice into a plan
The selected meal is added directly to the plan, creating an immediate and practical next step.
PROTOTYPE IN ACTION
From uncertainty to one clear next step
Two short flows show how Nourish supports the user from the first moment of uncertainty to a practical meal plan.
Decide→Choose→Plan
01
GUIDED DECISION
Finding one manageable option
A short sequence of questions helps the user move from uncertainty to one clear meal suggestion.
02
PLANNING
Turning the choice into a plan
The selected meal is added directly to the plan, creating an immediate and practical next step.
REFLECTION
Designing for less, not more
Nourish was designed around the idea that reducing choice can sometimes be more helpful than adding more options. The project focused on supporting users in moments of low energy, uncertainty and decision fatigue through a calm, structured and intentionally limited experience.
“
The goal was not to help users discover more food options. It was to help them feel confident choosing one.
01KEY DESIGN DECISION
One manageable decision at a time
Instead of building another extensive recipe platform, I focused on helping users make one manageable food decision at a time.
02WHAT I LEARNED
Translating insight into interaction
The project strengthened my ability to translate emotional and behavioural insights into focused product decisions, reusable UI components and clear interaction flows.
03NEXT STEPS
Testing the language and the flow
The next stage would include usability testing of the decision flow, validating the language used to describe mood and energy, and refining recommendations based on real user feedback.
REFLECTION
Designing for less, not more
Nourish was designed around the idea that reducing choice can sometimes be more helpful than adding more options. The project focused on supporting users in moments of low energy, uncertainty and decision fatigue through a calm, structured and intentionally limited experience.
“
The goal was not to help users discover more food options. It was to help them feel confident choosing one.
01KEY DESIGN DECISION
One manageable decision at a time
Instead of building another extensive recipe platform, I focused on helping users make one manageable food decision at a time.
02WHAT I LEARNED
Translating insight into interaction
The project strengthened my ability to translate emotional and behavioural insights into focused product decisions, reusable UI components and clear interaction flows.
03NEXT STEPS
Testing the language and the flow
The next stage would include usability testing of the decision flow, validating the language used to describe mood and energy, and refining recommendations based on real user feedback.
