About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
About
I’m Julia Wojtaszek - a designer focused on creating thoughtful digital experiences and visual identities. I work across UI, branding, and illustration, combining aesthetics with usability and clear communication.
Contact
ANATOMY
NOT MADE TO FIT IN
EST. 2026
SPORTSWEAR SHOULD ADAPT TO THE BODY.
NOT THE OTHER WAY AROUND.
ANATOMY is a concept for a plus size sportswear brand built around a simple observation: most brands scale garments up without redesigning their construction.
The project reframes comfort as a design issue, not a body issue. Technical cuts, reliable support and multiple length options allow women to focus on movement rather than adjusting their clothes.
Brand strategy, visual identity and art direction
Collaborative university project
Research, strategy, identity, campaign
2026
THE MARKET EXISTS.
THE INDUSTRY PRETENDS
NOT TO SEE IT.
Poor support, rolling waistbands and transparent fabrics are not size problems. They are design problems.
of Polish women have a BMI above 25. This is not a niche audience.
recurring issue: garments get larger, but their construction stays the same.
to shame-based fitness culture and communication built around fixing bodies.
YOUR BODY IS
NOT THE PROBLEM.
THE GARMENT IS.
Generic construction
Discomfort in motion
Giving up movement
SUPPORT WITHOUT JUDGEMENT.
Present throughout the process. Never pushing, evaluating or promising a new body. Creating a safe space where movement can simply feel good.
CALM, DIRECT AND UNAPOLOGETIC.
Challenging fatwashing and toxic fitness culture with confidence rather than noise.
A bold, condensed wordmark gives the brand the confidence of technical sportswear without losing its streetwear attitude.
Primary mark, responsive variations and the campaign lockup.
THE IDENTITY
IN YOUR HANDS.
The visual system extends beyond garments into the full unboxing experience. Bold graphic elements turn practical touchpoints into recognizable brand moments.
Shipping packaging designed as the first physical contact with the brand.
Dieline, dimensions and artwork placement.
The finished packaging and unboxing experience.
CUTE.
COMFORTABLE.
CAPABLE.
Stickers translate the brand voice into collectible, expressive elements that can live on packaging, bottles, notebooks and gym accessories.
WE DO NOT DESIGN
BODIES.
WE DESIGN COMFORT.
No transformation stories. No before and after. No motivational pressure. Just clothing engineered around real anatomy and real movement.
Warm, honest and informed.
Like a friend who actually knows what she is talking about.
REAL MOVEMENT.
ZERO PERFORMANCE.
The imagery moves between studio, street and everyday moments. Confident but never staged as a transformation narrative.
A BRAND BUILT AROUND
ANATOMY, NOT APOLOGY.
ANATOMY brings product thinking and body-neutral communication into one coherent brand system. The concept shows how research can shape not only a message, but the product promise, visual identity and campaign direction.
ANATOMY
NOT MADE TO FIT IN
EST. 2026SPORTSWEAR SHOULD ADAPT TO THE BODY.
NOT THE OTHER WAY AROUND.
ANATOMY is a concept for a plus size sportswear brand built around a simple observation: most brands scale garments up without redesigning their construction.
The project reframes comfort as a design issue, not a body issue. Technical cuts, reliable support and multiple length options allow women to focus on movement rather than adjusting their clothes.
Brand strategy, visual identity and art direction
Collaborative university project
Research, strategy, identity, campaign
2026
THE MARKET EXISTS.
THE INDUSTRY PRETENDS
NOT TO SEE IT.
Poor support, rolling waistbands and transparent fabrics are not size problems. They are design problems.
of Polish women have a BMI above 25. This is not a niche audience.
recurring issue: garments get larger, but their construction stays the same.
to shame-based fitness culture and communication built around fixing bodies.
YOUR BODY IS
NOT THE PROBLEM.
THE GARMENT IS.
Generic construction
Discomfort in motion
Giving up movement
SUPPORT WITHOUT JUDGEMENT.
Present throughout the process. Never pushing, evaluating or promising a new body. Creating a safe space where movement can simply feel good.
CALM, DIRECT AND UNAPOLOGETIC.
Challenging fatwashing and toxic fitness culture with confidence rather than noise.
A bold, condensed wordmark gives the brand the confidence of technical sportswear without losing its streetwear attitude.
Primary mark, responsive variations and the campaign lockup.
THE IDENTITY
IN YOUR HANDS.
The visual system extends beyond garments into the full unboxing experience. Bold graphic elements turn practical touchpoints into recognizable brand moments.
Shipping packaging designed as the first physical contact with the brand.
Dieline, dimensions and artwork placement.
The finished packaging and unboxing experience.
CUTE.
COMFORTABLE.
CAPABLE.
Stickers translate the brand voice into collectible, expressive elements that can live on packaging, bottles, notebooks and gym accessories.
WE DO NOT DESIGN
BODIES.
WE DESIGN COMFORT.
No transformation stories. No before and after. No motivational pressure. Just clothing engineered around real anatomy and real movement.
Warm, honest and informed.
Like a friend who actually knows what she is talking about.
REAL MOVEMENT.
ZERO PERFORMANCE.
The imagery moves between studio, street and everyday moments. Confident but never staged as a transformation narrative.
A BRAND BUILT AROUND
ANATOMY, NOT APOLOGY.
ANATOMY brings product thinking and body-neutral communication into one coherent brand system. The concept shows how research can shape not only a message, but the product promise, visual identity and campaign direction.